Archive of Social Media Blogs by Aliza Sherman
- 4 Ways to Rev Up Your YouTube Channel
Learn how to grow your YouTube channel with custom thumbnails, captions, trending audio, and a multi-format video strategy to attract more views and subscribers.... more
- 20 Tips for Crafting Compelling Social Content
Learn 20 actionable tips for crafting compelling social media content that boosts engagement, builds your brand, and supports your business goals.... more
- 20 Tips for Crafting Compelling Social Content
Learn 20 actionable tips for crafting compelling social media content that boosts engagement, builds your brand, and supports your business goals.... more
- Making Pinterest Trends Work for You
Learn how to leverage Pinterest trends to grow your audience and increase engagement. Discover tips for pin strategy, trend tracking, and brand alignment on Pinterest.... more
- Leveraging Memes and Trending Content on Social Media
Discover how to leverage memes and trending content on social media to boost engagement while protecting your brand. Learn the risks and rewards of using viral content formats like videos, user-generated content, and AI-generated media to stay relevant in 2025.... more
- Features to Revisit on Instagram
Discover Instagram features you may not be using to enhance your content and grow your audience. Learn about image sizing, Instagram Collabs, Remixing Reels, Live streaming, interactive stickers, custom stickers, and broadcast channels to boost engagement.... more
- 5 AI-Powered Tools for Social Media
Discover 5 AI-powered tools transforming social media marketing, from social listening and competitor insights to content creation, graphics, and music generation.... more
- The LinkedIn Shift: From Professional to Personal
Discover LinkedIn’s shift from professional to personal content and learn how businesses can leverage this trend. Explore strategies for optimizing LinkedIn Company Pages, empowering employees to post, and humanizing your brand for better engagement.... more
- 4 Facebook Features You Should Try
Boost your Facebook Page with Meta’s tools: action buttons, polls, Stories, and Messenger. Engage customers, drive sales, and grow your business effectively!... more
- 10 Ways to Refresh Your Social Media Presence
Refresh your social media presence with these 10 actionable tips. Update bios, branding, features, policies, and tools to stay relevant and engage your audience effectively.... more
- 3 Social Media Trends to Watch in 2025
Discover key social media marketing trends for 2025, including user-generated content, AI tools, and innovative tactics to boost engagement and enhance brand authenticity.... more
- The Pros and Cons of Switching Social Networks
Thinking of switching social networks? Discover the pros and cons of adopting a new platform for your marketing strategy. Learn when and why to switch, and how to manage your old and new social media accounts effectively for maximum results.... more
- 10 Ways to Streamline Your Social Media
Streamline your social media by focusing on key platforms, leveraging tools like planners and management apps, and optimizing content for efficiency.... more
- Enhancing How You Market Your Business with YouTube
YouTube’s vast reach and robust tools make it an essential platform for businesses to expand visibility and engage audiences.... more
- Integrating TikTok into Your Social Media Marketing
Considering TikTok for your business? Learn how to determine if it’s right for your brand, set up a business account, create engaging content, and leverage TikTok’s tools and trends effectively.... more
- These 3 Features Could Up Your Pinterest Game
Learn about new Pinterest features like video montages, collages, and algorithm updates to enhance your brand’s marketing efforts. Discover how to create engaging content and boost visibility on Pinterest and other social platforms.... more
- 5 Ways to Avoid a Social Media Crisis
Learn 5 essential strategies to prevent a social media crisis, including how to monitor accounts, respond quickly, maintain professionalism, resolve complaints privately, and handle issues with transparency.... more
- Creating an Instagram Aesthetic
Create a cohesive Instagram aesthetic with consistent colors, visual patterns, and planning tools. Enhance your brand’s visual identity to attract and engage your target audience effectively.... more
- 3 Types of AI Tools for Social Media Marketing
Explore how AI-powered tools are revolutionizing social media marketing. Learn how AI can enhance research, customer service, and branding, saving time and boosting efficiency.... more
- Generating Leads with LinkedIn
Enhance your lead generation strategy with LinkedIn. Discover five effective tactics, from optimizing your profile to using advanced search and LinkedIn ads, to attract and convert warmer leads into sales for your business.... more
- 5 Tips to Improve Your Facebook Marketing
Enhance your Facebook marketing with 5 tips: optimize posting times, vary post styles, use livestreaming, leverage Stories and Reels, and add chatbots for better customer service. Boost your reach today!... more
- Social Media Marketing Tactics for Events
Use social media to boost event registrations by creating event pages, leveraging Instagram countdowns and reminders, using unique hashtags, and cross-promoting on all platforms for maximum reach.... more
- Handling Social Media Spammers and Scammers
Combat social media spammers and scammers by setting clear guidelines, using platform tools for reporting, and staying vigilant.... more
- Adopting a New Social Network
The Twitter takeover led companies to explore Threads (Meta, Instagram-linked) and Bluesky (decentralized, Jack Dorsey). Evaluate your reasons, audience migration, integration, business tools, and learning curve before adopting a new social network.... more
- Leveraging Social Media Content Trends
Leverage trending social media content like memes, skits, and challenges to enhance brand engagement. Ensure trends align with your brand, appeal to your audience, and remain relevant.... more
- Spring Clean Your Social Media
Revamp social strategy: Align goals, prioritize networks, adapt platforms, optimize tools, analyze tactics for success.... more
- Making Your Website Pinterest-Ready
Maximizing Pinterest for Business Growth: Learn how to optimize images, use Pinterest features, and add product catalogues to drive traffic and sales.... more
- Exploring New Social Media Tools
Adopt new social tools strategically, considering business needs and learning curves. Stay updated without compromising efficiency.... more
- Leveraging Other People’s Content on Instagram
Maximize Instagram by leveraging others’ content: share posts to Stories, remix content, add audio, and collaborate for wider reach.... more
- Using Artificial Intelligence (AI) in Social Media
AI aids social media marketing by generating content but poses risks like accuracy and copyright infringement. Human oversight is crucial for quality.... more
- Building Your Reputation on LinkedIn
LinkedIn remains a primary professional platform in the US. Maximize your profile with endorsements, recommendations, articles, and group contributions to build reputation. LinkedIn tools amplify your professional image, but business conduct remains paramount.... more
- Fostering Community on Facebook
Facebook builds community through dialogue. Businesses thrive by actively engaging, setting guidelines, and providing valuable content for organic growth.... more
- Social Media Trends for 2024
2024 social media trends: Focus on a primary platform, personalize LinkedIn, emphasize Reels on Instagram/Facebook, explore Threads, utilize long-form content, creative storytelling, caption videos, and consider premium content with pay-gated models. Adaptation and audience understanding remain cruc... more
- Using Alternative Social Networks
Diversify strategy with Yelp, NextDoor, Reddit, Discord, Quora, and Substack. Tailor to target markets and adapt for effective brand promotion.... more
- 10 Ways to Use Pinterest for Business
Leverage Pinterest for business success! Learn 10 strategic ways, from content sharing to advertising, to engage your target audience, boost traffic, and maximize social media impact.... more
- 5 Smartphone Apps to Enhance Social Media Marketing
Maximizing Social Media Impact: Explore the top apps for marketers. From native networks to design tools, boost efficiency and creativity on the go.... more
- Optimizing Your YouTube Channel
Elevate Your YouTube Presence: Learn to Optimize with Clear Setup, Playlist Organization, and Choose Maintenance Strategies for Effective Social Media Marketing. Boost Visibility and Engagement.... more
- 5 Features of Successful Online Communities
Key Features for Successful Online Communities: Purpose, Focus, Guidelines, Monitoring, and Moderation. Learn how to foster and manage thriving online communities to enhance your brand.... more
- Threads versus Twitter (Now Called X)
Amid Twitter’s rebranding to ’X’ by Elon Musk, the social media landscape shifts, creating ambiguity. Business owners face a shifting social media landscape, necessitating careful consideration.... more
- 4 Ways to Grow Your Instagram Following
Increase your Instagram following organically with customer invites, interaction, a unique aesthetic, and varied content like Reels and Stories. Avoid buying followers for genuine engagement and growth.... more
- Enhancing Your LinkedIn Company Page
There are many reasons to have a Linkedin Page for your business. Learn how to promote your company with the features of Linkedin described in this article.... more
- Creating Seasonal Social Media Campaigns
Boost engagements on your posts by publishing content to your social media based on popular seasonal themes. Here are some ideas.... more
- Best Practices for Social Media-Driven Customer Service
Responding to your customer’s needs, turning negative experiences into positive ones is the main goal of social media-based customer service. Here are some ideas on how to use it.... more
- Using Location-Based Social Media Marketing
Use location-based marketing as a direct marketing strategy. It allows a mobile device's location to distribute content or services associated with a particular place. Here are some tips for using it.... more
- Revisiting Facebook Groups
Facebook Groups provides more opportunities and features that can help you strengthen your relationship with your customers. Learn how to build your community.... more
- How to Create a Meme for Social Media
A meme is potentially more powerful than an image alone or a graphic with a quote on it. It is the combination of the image and words. Learn how to use memes as one of your marketing tools.... more
- 5 Tips for Better Pinterest Pins
There are many ways to enhance your Pinterest pins. Here are 5 tips to improve your pins.... more
- Establishing Your Social Media Community Guidelines
Community guidelines for social media help set the stage for kinder conversations and behaviors from your followers. Give your users a clearer understanding of what is appropriate. Here’s how.... more
- Is TikTok or Snapchat Good for Your Business?
There are several opportunities to use both TikTok and Snapchat. However, there are challenges in using either. Doyour homework and get familiar with the platforms. Learn more.... more
- 10 Social Media Marketing "Hacks"
Social Media Marketing Hacks can help you attract more attention, grow a following and improve your posts. Here are 10 ideas for utilizing hacks.... more
- Best Practices for Reels and Stories
Increase the visibility of your content by producing and publishing more Reels and Stories. Learn the differences on how to use them.... more
- 10 Ways to Use QR Codes for Social Media Marketing
QR codes can be a useful, creative way of driving traffic to web-based destinations. Here are some ways to use QR codes for marketing efforts.... more
- 3 Reasons LinkedIn Premium May Be Worth the Money
Social Media tools can help you connect with potential customers and vendors. Here are some reasons why LinkedIn Premium may be right for your business.... more
- 5 Random Handy Social Media Apps
Create more opportunities for interaction and engagement. Connect with your audience in new ways and track your efforts. Check out these 5 apps to add to your social media toolkit!... more
- 4 Ways You Can Still Use Twitter
There have been ownership, policy and feature changes at Twitter. Learn why a presence on Twitter may be beneficial for your business.... more
- 5 Social Media Marketing Tools You Need
There are a number of activities involved in social media marketing and corresponding tools that can make those tasks easier. Here are 5 types of tools you may need.... more
- 5 Social Media Trends to Watch in 2023
“Trendspotting” is a part of social media marketing. Here are five social media trends that may have an impact on how you market your company on social networks... more
- Marketing and Advertising on TikTok
TikTok can provide an array of advertising tools for your business. Learn what these advertising tools are and how to use them.... more
- The Facebook/Instagram Connection
Understanding how Instagram and Facebook are connected and how they differ can help you leverage their combined tools to streamline your social media marketing efforts.... more