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3 Reasons LinkedIn Premium May Be Worth the MoneyWhen it comes to professional networking as a business owner, connecting with potential customers, vendors, or strategic partners is important. Using the social media tools can help build your reputation or extend your brand to new audiences, but how can you leverage social networks to grow your business? LinkedIn is the biggest social network focused on companies and doing business. While most popular social networks are free to use other than fee-based advertising opportunities, LinkedIn adds on a freemium subscription model. While a basic account and company page are free on the network, LinkedIn provides additional features based on the paid plan you purchase annually. The fee-based premium plans target two distinct audiences: job seekers and business leaders. Premium Career is a LinkedIn premium subscription geared toward people looking to get hired. The LinkedIn premium subscription plans for business leaders are:
Another premium subscription plan, LinkedIn Learning, is an educational platform that can benefit both job seekers and entrepreneurs. The three features that could make paying for LinkedIn Premium worthwhile are:
Depending on the subscription you choose, the cost varies. Linkedin Premium Business is $59.99 per month. Linkedin Sales Navigator is $99.99 per month and Linkedin Recruiter Lite is $180/month. You can also opt to pay annually for a slight discount. Premium Business may be a good investment if you are looking to build your network and grow professionally. If sales are a major aspect of your business, particularly if you hire and train salespeople and are prospecting for customers, Sales Navigator may be a better fit. Paying for a social network account may be less common given that so many of them are free, but when it comes to business, investing in your own professional growth and the growth of your company could make LinkedIn Premium worth exploring. To get the most out of LinkedIn Premium, first research the specific features so you pick the best one for your business needs. Try Premium on a month-to-month basis for a few months, making a commitment to using those features on a regular basis before you spend money on an annual subscription. Read other social media blogs by Aliza Sherman |