|Aliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies.|
5 Ways to Use TikTok or Reels for Your Business
Short, dynamic videos with catchy soundtracks are trending on popular social networks like TikTok and on Instagram Reels. How can you leverage this booming trend to promote your business, products, or services?
First, think about whom you are trying to reach. TikTok tends to skew younger - teens in particular - but that doesn’t exclude older age groups. Instagram Reels skews a little older and can reach a broader and more diverse audience than TikTok.
Next, examine the popular videos on TikTok and on Instagram Reels. Many of these videos have a certain look, often with text captions appearing throughout them that highlight key messages. Trending videos also feature a specific clip of music or an audio track with a voiceover that could be applied to different visuals to take on new meaning. For example, a voiceover talking about love could showcase a video featuring food or pets or floral arrangements or real estate or fashion or travel destinations, you name it.
If you’re looking to use TikTok of Instagram Reels to market your business, think about ways you can combine visuals and captions to convey key messages about your brand. Just getting started? Try an Instagram Reels template to guide you on what visuals to use and how to match them to the audio track. If appropriate, you could take the video you produce through Reels and upload it to your TikTok account.
What should your TikTok or Reel feature? There are many things you could cover in these videos. Here are five ideas on how you can use them to promote what you do.
No matter how you decide to use TikTok or Instagram Reels, take time to see what other people are producing. Check out what videos are trending and analyze what they have in common. Use trending tactics but also find ways to make them your own in order to stay on brand. Exploration and experimentation are part of social media marketing but always keep an eye on your brand image and, more importantly, your audience and business goals.
Read other social media blogs by Aliza Sherman