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AI and Content Creation Text-to-TextEverywhere you look, it seems that there is a new vendor that has an exciting new AI offering. By now people understand that AI is not a form of actual intelligence. It is a huge database that is capable of assessing or discussing a myriad of human situations through well-tested algorithms. Let’s take a simple example. Suppose, as the owner of a business you also manage payroll. Let’s say that you currently pay your employees every two weeks. You are wondering about the tradeoffs of paying your employees twice per month instead, and you would like to know the implications of the change. Most AI engines are configured to accept conversational prompts as inputs. So this idea might be constructed as, “I am currently paying my employees every two weeks, what are the implications, both financial and social if I change that to twice per month?” Using this sentence as the prompt, here is what the AI produced. Switching from a biweekly (every two weeks) payroll to a semi-monthly (twice per month) payroll has several financial and social implications. Here’s what you need to consider: Financial Implications
Social (Employee) Implications
Final Considerations
Would you like help drafting a communication plan for employees? Just like this example, most AI applications are very pedantic and thorough. This means if you want to use it for actual content creation you will need to provide more detailed specific instructions. The two areas that are most useful for AI in a small business are text-to-text and text-to images. We will cover conversions of text-to-text and cover text-to-images in the next newsletter. The first publicly released text-to-text software was Chat GPT. It’s very versatile, and Open AI (the company that designed the software) has continued to evolve the product. There is also a free demo version available so this is a good place to start and experiment with some uses. (https://openai.com/index/chatgpt/). You will need to set up an account in order to use it. It is a great way of generating memos, building a structure for a presentation, brainstorming marketing plans, social marketing basically any normal written business communication. Going back to our sample memo, two problems were highlighted in our patrol example pertaining to employee acceptance of the change in payroll intervals. Note that the AI algorithm automatically suggest a next step. For this step, let’s just focus in on the area of most concern and see what GPT comes up with. Prompt: Just focus on the section labeled "Social (Employee) Implications". How would you suggest describing this change in a way that shows empathy and a willingness to provide some sort of special attention to make the conversion easier for these employees? Response: Subject: Upcoming Change to Payroll Schedule What It Means for You Dear [Team/Employees], We want to inform you about an upcoming change to our payroll schedule. Starting [Effective Date], we will be shifting from a biweekly payroll (every two weeks) to a semi-monthly payroll (twice per month). This means that instead of receiving 26 paychecks per year, you will receive 24 slightly larger paychecks, paid on the [1st and 15th] (or chosen dates). We understand that any change in payroll timing can impact the way you plan your finances, and we want to ensure this transition is as smooth as possible for you. Your total annual earnings will remain the same, but we recognize that the shift in paycheck timing may require some adjustments in how you budget for expenses and bill payments. How We’re Supporting You During This Transition
We are making this adjustment to improve [reasons for change, such as consistency in payroll processing or better alignment with financial planning], but we want to ensure that you feel supported throughout the transition. If you have any questions or concerns, please don’t hesitate to reach out to [HR Contact/Payroll Team] at [email/phone]. We appreciate your hard work and are here to assist in any way we can. Best, [Your Name] [Your Role] [Company Name] Note that asking for a specific tone (empathy) in the prompt and special attention softens the blow, especially for those who might be most adversely affected by the change. This is one of the nice things about the use of text-to-text AI. It responds with whatever guidance you give it and it is capable of a nuanced response. In this case a planned payroll change could take the better part of a workday to produce these two documents without AI assistance. In reality, with AI help it was possible to produce the two prompts in less than 10 minutes. There is still some final formatting to be done, but the finished memo is basically ready to go. There is a school of thought that says that AI text is not the same as “real” creative content. And although, as a professional writer, I agree with that sentiment there are many legitimate uses of AI text. It can be used to research an idea, bring yourself up to speed on current issues in the workplace, trends and creative “seeds” that can be used as a basis for developing creative content. The use of AI tools will continue to grow and they have become so straightforward to use, that it’s sort of a no-brainer. I urge you to go get a GPT account and start working with it. Before you know it, AI can help you to produce high quality text content. It’s easier than you think. Read other technology articles |