Aliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies. | |
5 LinkedIn Features to Promote Your CompanyWhile Facebook and Instagram get a lot of the social media marketing attention, LinkedIn quietly and steadily reaches business owners and professionals, utilizing many of the powerful communications tools of their social network counterparts while focusing on a highly targeted, motivated audience. If LinkedIn isn’t in your social media marketing mix, you may want to take a look at it and leverage some of its features to promote your company. While LinkedIn encourages more business-oriented content, any company can market what they do and sell to LinkedIn users. Keeping the audience in mind, here are some of the features most useful for marketing your business on LinkedIn.
Check your LinkedIn Analytics regularly to see how your LinkedIn marketing efforts are working. If you are not paying for ads, you can access your LinkedIn Company Page analytics as well as analytics for publishing on LinkedIn through your personal profile. If you are paying to advertise, analytics for your ads are available through the LinkedIn Campaign Manager tool. While LinkedIn may not be featured in the news media as much as other social networks, business-minded people are using it for professional networking, job searches, and to promote their own businesses, so it is an ideal forum for getting the word out there about your own company. Creating a polished presence on LinkedIn and including it with your overall social media marketing strategy makes sense for any company looking to do business. Read other social media blogs by Aliza Sherman |