Salesforce, Google Cloud Add AI Agent Capabilities

With data often central to daily operations, many small businesses face the challenge of fragmented platforms that fail to work together seamlessly. Google Cloud and Salesforce recently announced an expansion of their partnership, allowing AI agents to carry out workflows across both platforms.

The companies say this expansion will solve the challenges of fragmented data and disconnected systems by enabling businesses to deploy AI agents in tools such as Slack and Google Workspace, while Agentforce and Gemini Enterprise provide intelligence and context "behind the scenes." With this integration, agents can work across systems, reducing the need for risky movement of data, and eliminating time lost to context switching.

Google and Salesforce will also develop new features to make it easier for businesses to transition from manual oversight to autonomous operations. This will let employees collaborate where work is already happening, using their tech stack to execute complicated workflows.

As Salesforce notes, the expanded partnership and integrations bring the two companies together across each layer of Salesforce’s Agentic Enterprise, which it describes as its "systems of content, work, agency, and engagement that turn raw intelligence into enterprise work."

Salesforce President and Chief Engineering Officer Srini Tallapragada commented, “Businesses are ready to go all in on agentic AI, and that requires infrastructure and models that can operate across the entire enterprise. Our deepened partnership with Google Cloud gives joint customers exactly that, so they can deploy Agentforce across every part of their business and accelerate their Agentic Enterprise transformation."

Salesforce President and Chief Engineering Officer Srini Tallapragada

Salesforce maintains that the average employee loses two hours of productivity every single day because of a lack of interconnectedness among different tools. For example, it says, "a security escalation surfaces in Slack, context lives in a Google Doc, approvals sit in Salesforce, and stakeholder alignment happens over email."

The new integrations are a fix for this type of problem, providing what the company describes as an interconnected system of engagement, enabling teams to move faster across the business, and turning ideas into action from the same conversation.

There are three key integration features, including: Slack and Google Workspace; Gemini Enterprise in Slack; and Agentforce Sales in Gemini Enterprise.

With the Slack and Google Workspace integration, users can turn requests into polished Workspace content by asking Slackbot. It will pull relevant Slack and Workspace inputs, like Slack Threads, Google Slides, Docs, Sheets, or PDFs, structure the info, and deliver a ready-to-share file. Gemini Enterprise is directly accessible within Slack, providing a powerful search and assistant tool capable of accessing connectors and related info from across apps. Agentforce Sales agents can engage leads, create meeting briefs, surface deal risks and guidance, and manage pipeline and CRM updates right from Gemini Enterprise.

Google Cloud Chief Product and Business Officer Karthik Narain said, “Our partnership with Salesforce allows customers to securely connect data across both platforms to accelerate business results and build a scalable foundation for the agentic era. With an enterprise-ready Salesforce agent in Gemini Enterprise, customers have a powerful new way to act on their data with speed and confidence.”

Google Cloud Chief Product and Business Officer Karthik Narain

The expansion of the Salesforce and Google partnership is one of the latest examples of AI benefits becoming more accessible to businesses of all sizes by including integrations in tools they are already using on a daily basis.