Salesforce Adds AI Enhancements

Salesforce recently announced the addition of new AI enhancements via an expansion of its Data 360 portfolio, which now includes Informatica and MuleSoft. The company says the former improves the clarity of businesses’ core data, and the latter enriches data with operational signals. Salesforce says it is moving beyond simple data integration to a unified engine that delivers trusted context businesses’ apps that AI agents need to operate both intelligently and safely.

As small businesses navigate the still relatively new and ever-evolving AI landscape, integrations that deliver on efficiencies with the right context are key, and these new additions are aimed at delivering just that.

“AI without context is just guessing or hallucinating,” said Rahul Auradkar, EVP & GM – Unified Data Services, Data 360 & AI Foundations at Salesforce. “By combining Salesforce and Informatica’s enterprise metadata with Data 360’s harmonized sub-sec real-time context and MuleSoft’s integration strength, we replace guessing with reasoning. We aren’t just unlocking trapped data; we are giving AI the grounding it needs with trusted context to operate safely — ensuring that when an agent acts, it does so with the full weight of enterprise truth behind it.”

As the company notes, a business owner wouldn’t expect a new employee to make critical decisions without understanding the business history, rules, etc. The thinking is that AI agents shouldn’t be thought of any differently because they need the same "shared context" to operate effectively.

"If you’ve ever attempted to move an AI agent from a cool demo to production-ready, you’ve likely encountered the ’context gap. It is one of the top reasons why more than 80% of AI projects fail," Salesforce says. "AI models are intelligent, but they are corporate-stupid. They know almost everything about the world but almost nothing about your business. Without a shared understanding of your enterprise, the AI agent is forced to guess. It sees your data as high-entropy noise — a ‘customer ID’ is just a string of numbers; a ’shipment status’ is just a phrase. It sees fragments — a batch in manufacturing, an order in commerce, a ticket in support — but lacks the trusted context required to connect those pieces into a meaningful story."

As the company explains, Informatica feeds its Data 360 offering with deep metadata intelligence that can help to define your core business entities and their relationships to each other. MuleSoft connects apps and AI agents to surface operational signals that let AI interpret what’s happening and trigger "secure, meaningful actions." Data 360 itself severs the memory, combining rich business context from Informatica with the operational signals from MuleSoft into one context interface.

Salesforce’s new enhancements can be beneficial to large enterprises and small businesses alike. By giving businesses better, context-driven AI power, they can make operations more efficient and better serve customers. As integrations like these continue to roll out on tools from Salesforce and other popular platforms, businesses should gain more access to innovations that can help to propel them forward and remain competitive.