OpenAI and SearchKings Partner on ChatGPT for Small and Medium-Sized Businesses

Artificial intelligence (AI) continues to permeate the business landscape in a multitude of ways, but many small businesses are still trying to figure out the best ways to utilize it or decide if they even need to do so at all. The reality is that ignoring it is likely to give your competitors an edge. Companies that provide businesses with marketing tools know this very well, and we’re seeing more and more adding new offerings to help.

SearchKings, a digital marketing company that works with over 5,000 small and medium-sized businesses (SMBs) across North America, announced a new collaboration as a services partner for OpenAI’s new Small Business ChatGPT Team Licensing Program. The partnership can help SMBs, especially those in the home services sector, better utilize AI in their marketing efforts.

SearchKings says it will help companies navigate the overwhelming AI landscape and turn potential into performance, while enabling SMBs to turn "decades of search marketing insights" into best practices that transform AI hype into meaningful impact for business growth.

"We keep hearing from our customers that leveraging AI is a top priority. At the same time, many business owners are looking for professional advice and a clear, guided path for implementation, which is a core strength of our team at SearchKings," said SearchKings Co-Founder and COO Matthew Glickman. "By connecting small businesses to ChatGPT Team, we empower them to compete locally using capabilities that were once only available to much larger organizations. We’re proud to be working with OpenAI to help SMBs unlock the potential of AI, making it practical, secure, and impactful for the day-to-day operations of all businesses, from plumbers, to HVAC engineers, pest control operators, and cleaning services businesses and franchises."

SearchKings says it will guide SMBs step-by-step to help them understand where AI is well positioned to impact their bottom line. This could be via setting up and configuring OpenAI accounts, providing training and support, or ensuring technology is implemented securely and effectively.

"ChatGPT For Business by OpenAI has tremendous potential to drive growth and capture efficiencies. OpenAI recognizes that implementing new technology for small businesses requires a specialized skill set and a clear understanding of both the power of technology and the way small businesses operate" said Ben Tyson, Sr. Partner Enablement Manager at Open AI. "SearchKings’ deep understanding of the SMB market, paired with their commitment to education and long-term client success, gave us confidence in executing part of our Small Business ChatGPT Team program. We’re excited to join forces with SearchKings to engage and empower this growing audience, and to ensure AI delivers lasting value for their businesses."

Beyond the benefits to businesses using SearchKings specifically, the partnership bolsters OpenAI’s breadth of access and value to SMBs. In an era where AI is virtually essential for businesses to keep pace, the growing number of options can help businesses find the right uses and tools to meet their needs.