Archive of Gina Blitstein

• Up and Coming Business Trends That are Here to Stay
  Embrace evolving business trends: AI integration, innovative employee benefits, skill-based hiring, and flexible career paths. Adapt for a productive workforce.... more
• Sales as Service: An Effective Marketing Perspective
  View sales as service: identify needs, offer solutions, build trust. Foster long-term relationships for business success.... more
• Bundling for Convenience, Service and Profit
  Bundles offer convenience, streamline sales, and introduce new offerings effectively. They also help clear slow-moving inventory and ease service delivery, benefiting both customers and businesses.... more
• Proactive Time Management for Busy Entrepreneurs
  Efficient time management is crucial for entrepreneurs to avoid burnout and maximize productivity. Align tasks with business goals, break down complex projects, organize resources, and maintain a proactive stance to lead effectively and achieve more in less time.... more
• Internal or External Hire? Where to Look for Your New Employee
  Internal hiring offers familiarity, cost savings, and career development but may lead to competition. External hiring brings diverse talent but involves higher costs and longer settling-in periods. Choosing depends on company needs and balance of existing and new talent.... more
• Moving On Up: Choosing & Setting Up a New Office Space
  A Guide to Choosing the Right Location, Size, and Configuration. Explore key factors such as location, space size, configuration, furnishings, and decor to create a productive, efficient, and professional workspace that leaves a lasting impression on employees and clients.... more
• Can Experience and Education be Equated When Hiring Employees?
  Balancing education and experience in hiring is complex. Education shows technical skills; experience reflects practical ones. The right mix depends on the job, candidate, and organizational needs.... more
• Teambuilding for Fun and Profit (and a Better-Performing Work Environment)
  Build a stronger, more efficient team! Explore the benefits of team building in fostering communication, trust, problem-solving, and decision-making. Tailor activities to your team’s needs, ensuring engagement and continual improvement for a more productive workplace.... more
• Modern Networking - a Whole New World of Opportunities to Connect
  Revamp networking: polish your pitch, leverage contacts, target specifics, be authentic, serve others, make it a habit, cast a wide net, experiment, and collect contacts for follow-up. Success awaits.... more
• Identifying, Attracting and Retaining Your Ideal Customers
  Discover, attract, and keep ideal customers for business success. Define target demographics, offer tailored solutions, and anticipate future needs for lasting loyalty. Ideal customers are the key to satisfaction and business growth.... more
• Say NO! to Inefficient, Ineffective Derailed Meetings
  Maximize Meeting Efficiency: Transform Meetings into Productive Sessions with a Well-Planned Agenda. Learn How to Keep Your Meetings on Track and Effective.... more
• The Importance of Thorough Job Documentation to Ensure Uninterrupted Business Functioning
  Article highlights the crucial role of comprehensive job documentation in maintaining business continuity during employee absences.... more
• What’s Your Story? The Importance of Your Business’ Story to Your...
  Unlock the potential of your business story in marketing. It fosters familiarity, trust, likability, relatability, and recognizability. Discover, tell, and live your unique narrative for lasting impact.... more
• Making the Best of a Bad Situation: Taking Some Sting Out...
  Layoffs are an awful reality in business. Be prepared, upfront and open about the situation. Here are ways to mitigate the pain and help ease an uncomfortable and emotional experience.... more
• Embracing the Power of Our Defects is Key to Excelling in...
  How can our deficits improve our performance when used along with our more positive qualities in business? This article will provide some insight.... more
• New Values, New Attitudes in the Evolving Modern Workplace
  The value and attitudes of workers have changed. Learn why business owners are offering environments, culture and opportunities today’s employees are looking for.... more
• Not Ready to Retire? Convert Your Professional Experience into a Consultancy
  If you feel that your career has not yet run its course, consulting is a smart way to keep yourself vital and useful while providing the benefit of your seasoned wisdom to up and coming businesses.... more
• How Creatives Can Build Successful Businesses
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• Could a 4-day Workweek Work for Your Business?
  Learn what the pros and cons are to a 4 - day work week and determine if it is right for your business.... more
• Devise (or Hone) a Sharp Competitive Edge
  How do you keep competitive? Here are some tips for honing a sharp competitive edge... more
• Head? Gut? Heart? What’s the Best Source of Intel for Business...
  Your head, gut and heart are all valuable sources of intel for business decision-making - but none of them alone tell the whole picture. Here are some ideas for using all of them.... more
• Should ChatGTP Take Over the Writing Duties in Your Business?
  Artificial Intelligence (AI) is in the news and being debated in the halls of congress. Hereis one writer’s thoughts on the value of AI... more
• Remote Work: A Temporary Pandemic Solution - or the New Norm?
  Post pandemic workforce favors some level of hybrid work by combining onsite and remote work.... more
• Choosing a Project/Workforce Management System to Improve Collaboration
  Could your business’ productivity benefit from a well-considered collaboration solution? Here are some tips for choosing the one right for your business.... more
• Avoiding Entrepreneurial Mindset Traps
  Keeping an agile mindset in business can make you aware of traps that could keep your business from being all that it can be.... more
• Set Healthy Boundaries to Avoid Having Your Professional Brain Picked Clean
  Fostering and nurturing business relationships by providing some free advice in your professional realm may lead to acquiring clients. You need to know the limit of being helpful but not taken advantage of.... more
• Is Allowing Pets in the Workplace Right for Your Business?
  Having your employees’ pets in your workplace can be a perk for all. Here are some ideas to help you determine if pets in your workplace is right for you and your employees.... more
• Single Tasking Your Way to Greater Productivity
  There is a breakthrough for productivity that utilizes what science has discovered about the human mind to help accomplish greater efficiency and effectiveness. Learn to single task!... more
• Strong Company Branding Helps You Keep - and Gain - Ideal...
  Take full advantage of the power of branding to attract your ideal customers. Here are some ideas.... more
• Hiring a Virtual Assistant Can Free An Owner to Grow Their...
  Hiring a virtual assistant can be a prudent, more affordable way to fill a company’s need for executive support to facilitate growth than a full-time assistant.... more
• Leading from Behind Could Propel Your Business Forward
  Traditional leadership in business tends to be structured from the top down. But could a progressive leadership style benefit your business? Although not right for every business, elements of it may help you.... more
• "Cruelty-Free Capitalism": Changing the Face of Work as It’s Been for...
  Work has changed since the era directly following WW2. Workers are ready to experience more self-expression and combining work with life and life with work values.... more
• The Late (but not TOO Late) Bloomer Entrepreneur
  It is never too late to start a business. There is no shortage of support to help you determine how to proceed. Here is some advice for late bloomers starting a business.... more
• Demonstrating Appreciation for Your Employees is Good Business
  Implementing your own employee appreciation practices will please and motivate your work force. It makes your employees happy and it benefits your productivity! Here are some ideas.... more
• Salary or Hourly? How Should You Pay Your Employees?
  There are sound fiscal reasons for hiring employees on an hourly or salaried basis. Do you know the difference? Gina has laid out the rationale for each.... more
• Succeed or Learn: Reframing "Failure" as a Valuable Learning Opportunity
  Make failure an opportunity to learn. Remove the "blame game",and lead your team to greater understanding and innovation in business.... more
• It’s Been a Decade, but I’m Back on LinkedIn
  Has it been a while since you have used LinkedIn for your business? Learn how easy it is to update and reconnect.... more
• Welcome New Employees Aboard with a Thorough Onboarding
  Onboarding increases worker engagement, satisfaction and retention, nurturing a sense of empowerment and belonging. Here are some helpful best practices.... more
• A Funny Thing: Humor in the Workplace
  You don’t always need to be wearing your "serious suit" when dealing with coworkers? Positive workplace humor can be a valuable tool to keep morale high.... more
• Building - or Strengthening - an Effective Leader
  There is no one perfect leadership style. However, the more of the great attributes that can be adopted helps you become an effective leader. This article describes those attributes.... more
• Helping Employees Attain and Maintain Financial Wellness
  There are many benefits to your employees by offering a Financial Wellness Programs. Here are some ideas for implementing a program for your employees.... more
• The Persuasive Power of Opinion to Promote Your Business’ Offerings
  Marketing is communication! People freely express their opinions today via ratings, reviews and testimonials. Harness that ongoing conversation between you and your customer base.... more
• How Corporate Coaching Can Benefit a Professional Career
  Are you or one of your employees suffering symptoms of professional dissatisfaction? Hiring a career coach may provide the direction and motivational changes necessary for a more rewarding work experience.... more
• Distributed Teams Can be a Dream
  Distributed teams allow you to hire the best without dealing with relocation concerns. Here are some considerations to help you manage their potential for highly effective collaborations.... more
• Recognizing, Dealing With - and Avoiding - Employee Burnout
  Employee burnout is preventable if you have structures in place for your employees. Here are some ideas for helping your employees.... more
• Authentic Marketing 101
  You don’t have to feel pushy or salesy when you adopt an authentic marketing state of mind.Serve your customers.... more
• How Your Business Can Ensure it’s Providing Equal Pay for Women
  How do you ensure that women in your employ are fairly and equally compensated for the work they do? Here are some ideas to consider.... more
• Job Candidate Care
  When it’s time to hire a new employee, going the extra mile to make applicants feel comfortable, confident and cared for will reflect well on your business as a great place to build a career.... more
• New Digs Can Revitalize Your Business
  Is it time for your business to move into a new space? There are many items to consider but, the benefit of moving may be the right move for you.... more
• A New Career Trajectory Can Revitalize An Unsatisfactory Professional Life
  A career change, even when you are a seasoned professional is certainly possible and can hold many new and exciting challenges while still utilizing many of your skills and talents.... more
• Smart Implementation of Instagram for Marketing Your Small Business
  Instagram can visually tell your business story and grow a loyal and engaged community. Improve the effectiveness of your marketing with these best practices.... more
• Attracting Quality Employees During a Labor Shortage
  Is the labor shortage causing you problems? Here are some measures you can take to find and attract high-quality talent.... more
• Risky Business: Managing and Minimizing Risk in Your Business
  Having a risk-assessment mindset built into you overall business plan will help you not fear the worst. Here are some tips for preparing for such risks.... more
• Workplace Morale: Setting and Maintaining a Motivational Tone
  An important indicator of the health of your company is workplace morale. Are you making morale a priority? Here are some ideas.... more
• Is Franchising Your Business a Path to the Growth of Your...
  Franchising your business could be a route toward the bigger business of your dreams? Let’s examine what may - or may not - be in it for you.... more
• New Year, New ‘Tude! 5 Suggestions For a Less-Stressful Year Ahead
  Don’t take on more stress than you already have. Here are some suggestions for recognizing the stress you may have normalized. Be on a less-stress path for the new year.... more