Archive of Gina Blitstein

• Succession-Planning: Beneficial for AllBusiness - Not Just Big Corporations
  Succession planning isn’t just for large corporations. Learn how small businesses can build continuity, retain talent, and prepare future leaders for long-term stability.... more
• Calculating - and Minimizing - the Impact of Employee Turnover
  Learn how employee turnover affects productivity, morale, and profits-and discover practical strategies to reduce churn, retain talent, and build a stable, high-performing workplace.... more
• Social Media Platforms for Marketing: TikTok Edition
  Discover how TikTok fits into your marketing strategy, which audiences and industries perform best, and what small businesses should consider before investing time and ads on the platform.... more
• Managing Microaggressions in the Workplace: Creating a Safe and Inclusive Environment
  Learn how to identify, prevent, and address microaggressions in the workplace. This guide explains common types of microaggressions, their impact on employees, and practical steps businesses can take to build a respectful, inclusive, and emotionally safe work environment.... more
• Mastering the Art of the Graceful, Professional "No"
  Show business owners how to set healthy boundaries, protect their workload, and maintain high-quality service by using clear policies and confident communication to decline requests professionally without damaging client relationships.... more
• Identifying & Narrowing Your Business’ Skills Gap
  Address workforce challenges by assessing current capabilities, investing in upskilling and reskilling, and empowering employees to close skill gaps that limit innovation, productivity, and long-term growth.... more
• Helping Customers Move From Dissatisfied to Loyal
  Discover practical ways to turn dissatisfied customers into loyal advocates through empathy, clear communication, and thoughtful problem-solving that rebuilds trust and strengthens relationships.... more
• Successful Strategies for Marketing to Generation-Z
  Learn how to connect with Gen-Z by aligning with their core values, embracing authenticity, and leveraging social media, interactive content, and personalized engagement to build lasting brand loyalty.... more
• Strong Morning and Evening Routines Increase Professional Motivation, Focus and Productivity
  Discover how intentional morning and evening routines can boost motivation, sharpen focus, and increase productivity by setting you up for smoother, more successful workdays.... more
• Rebranding a Business Without Alienating Your Existing Customers
  Learn how to strategically rebrand your business to attract new audiences while maintaining customer loyalty, preserving core values, and ensuring a smooth, profitable transition.... more
• Traditionally ‘Soft’ Skills Round Out Your Workplace Culture
  Explore how integrating empathy, collaboration, and other soft skills with traditional business strengths creates a more inclusive, adaptable, and thriving workplace culture.... more
• Customer Segmentation Ensures Targeted, Successful Marketing Efforts
  Learn how customer segmentation helps tailor marketing messages to specific audiences, boosting engagement and driving better business results.... more
• Unlock the Dynamic Duo of Workplace Communication Superpowers
  Boost workplace communication with active listening and nonverbal cues-learn how this dynamic duo can improve collaboration and productivity.... more
• Documenting Your Standard Operating Procedures Can Set Your Business Free
  Standard Operating Procedures (SOPs) boost efficiency, reduce errors, and free your business to grow. Learn why every company needs documented workflows.... more
• There’s No Fail: Only Succeed or Learn
  Failure isn’t the end-it’s a step toward success. Discover how embracing mistakes can lead to innovation, resilience, and real growth in your business.... more
• The Toll of Gender Bias in the Workplace - and How...
  Gender bias affects women’s careers, health, and wellbeing-and costs employers talent and retention. Learn how both women and organizations can take action to promote equity and build more inclusive workplaces.... more
• Be Free to “Boss” With an Empowered, Autonomous Team Behind You
  Struggling to let go of control as your business grows? Learn how empowering your team builds trust, boosts productivity, and positions you to thrive as a true leader.... more
• Effectively Dealing With Problems in the Workplace: It’s All in Your...
  Learn how changing your mindset can help you tackle workplace problems with curiosity instead of stress. Discover effective questions to ask and strategies to turn issues into opportunities for growth.... more
• Cultivating Assertiveness to be Perceived as a Confident - Not “Difficult”...
  Discover how professional women can cultivate assertiveness to lead with confidence-without being labeled "difficult". Learn key traits for authentic, respected leadership.... more
• Reign in Your Inner Over-Deliverer
  Learn to set boundaries, manage expectations, and avoid burnout as an entrepreneur. Stop over-delivering while still providing value and maintaining professional confidence.... more
• Alleviating - and Even Avoiding - the Toll of High-Maintenance Clients
  Learn how to manage and avoid high-maintenance clients with clear guidelines, effective communication, and professional boundaries. Protect your time, reduce stress, and enhance your business relationships with these expert strategies.... more
• Adding Value Customers are Willing to Pay For
  Discover how to add value beyond price and make customers willing to pay more. Learn strategies like convenience, personalization, top-tier customer service, and brand reputation to enhance perceived value and boost sales.... more
• Take a Walk in Your Customer’s Shoes to Learn How Your...
  Improve your business by experiencing it through your customers’ eyes. Identify and fix pain points in phone support, website usability, and overall customer experience to enhance satisfaction and retention.... more
• 3 Out-of-the-Box Qualities to Look for When Seeking Outstanding Employees
  Discover three essential qualities-exceptional curiosity, empathetic nature, and a sense of ownership-that can help you identify outstanding employees who go beyond traditional skills to drive business success.... more
• Advantages of Leading Your Business with a Values-First Strategy
  Discover the benefits of a values-first strategy in business. Learn how aligning with your core values boosts employee engagement, customer loyalty, and profits.... more
• Defining Your Own Authentic Success as a Woman in Business
  Redefine success on your terms as a woman in business. Learn how to evaluate your professional achievements based on personal values, goals, and authentic impact.... more
• An End-of-Year Business Assessment Provides Clarity, Perspective & an Action Plan
  By reflecting on the past year’s wins and challenges, dreaming big, and creating a realistic action plan, you can confidently steer your business toward growth, success, and lasting impact in the year ahead.... more
• Using Project Management Internally to Boost Efficiency
  Apply project management internally to streamline operations, boost efficiency, and foster accountability, creating a smoother and more productive workflow.... more
• Helping Customers Feel Good About Choosing Your Business Over the ’Big...
  Learn how small businesses can highlight unique advantages over big corporations. Discover ways to show customers the value of local, personalized service, fair pricing, and a genuine investment in their needs.... more
• The One-Way Interview: Can This New Trend Benefit Your Hiring Process?
  Discover the pros and cons of asynchronous interviews in the hiring process. Learn how this video screening format can streamline hiring while considering its impact on candidate experience.... more
• Automations: the Keys to Greater Workplace Efficiency
  Maximize productivity by automating redundant tasks in your workday. Discover how automations, from macros to workflow platforms and templates, can help streamline routine processes and free up time for more valuable projects.... more
• In Your Business, it’s AI FTW
  Discover how artificial intelligence (AI) can transform your business by enhancing productivity, customer relations, and operational efficiency with data analysis, automation, and personalized solutions.... more
• Combatting Imposter Syndrome While Managing Your Team
  Learn how to combat imposter syndrome while leading your team. Discover strategies to overcome self-doubt, boost confidence, and maintain leadership effectiveness.... more
• Why Your Business Should Embrace Sustainability
  Discover how going green can benefit your business. Learn about cost savings, tax incentives, and how sustainability enhances employee well-being, community impact, and future-proofing.... more
• Gracefully Explaining and Implementing Service Fees to Customers
  Explore the impact of mandatory service fees in restaurants and discover how transparency, communication, and customer adaptation can help businesses implement changes smoothly.... more
• Politics and Your Business: Surviving an Oppositional Climate
  Navigate the politically charged climate with your business values intact. Learn strategies for balancing core values, making informed decisions, and choosing your battles wisely to survive and thrive.... more
• Critical Thinking: A Roadmap for Arriving at Sounder Professional Decisions
  Use critical thinking to make sound business decisions by analyzing unbiased, comprehensive information, questioning assumptions, and considering different viewpoints for well-informed, prudent choices.... more
• Exploring the Perception of Professional Ambition
  Explore how redefining professional ambition to include flexibility and work-life balance supports today’s diverse workforce, moving beyond the traditional male-centric model.... more
• Product Packaging for Customer Appeal Incentivizes Sales at Little Cost to...
  Add value to sales by bundling products with extras like discounts, training, and samples. Offer intangible perks such as satisfaction guarantees and community access to boost customer appeal.... more
• Building an Effective Automated Customer Journey
  Design a curated customer journey from pre-sale to post-sale to ensure value, seamless service, and lasting impressions. Use automation to enhance efficiency and personalize interactions for better retention.... more
• Delegating Tasks in the Workplace - What, When, To Whom and...
  Delegate tasks effectively: Choose wisely, delegate timely, communicate clearly, trust, and provide feedback for optimal results.... more
• Evaluating Business Technology for Greater Impact with Less Overwhelm
  Streamline technology selection with Gina Blitstein’s guide. From needs assessment to deployment, make informed decisions.... more
• Up and Coming Business Trends That are Here to Stay
  Embrace evolving business trends: AI integration, innovative employee benefits, skill-based hiring, and flexible career paths. Adapt for a productive workforce.... more
• Sales as Service: An Effective Marketing Perspective
  View sales as service: identify needs, offer solutions, build trust. Foster long-term relationships for business success.... more
• Bundling for Convenience, Service and Profit
  Bundles offer convenience, streamline sales, and introduce new offerings effectively. They also help clear slow-moving inventory and ease service delivery, benefiting both customers and businesses.... more
• Proactive Time Management for Busy Entrepreneurs
  Efficient time management is crucial for entrepreneurs to avoid burnout and maximize productivity. Align tasks with business goals, break down complex projects, organize resources, and maintain a proactive stance to lead effectively and achieve more in less time.... more
• Internal or External Hire? Where to Look for Your New Employee
  Internal hiring offers familiarity, cost savings, and career development but may lead to competition. External hiring brings diverse talent but involves higher costs and longer settling-in periods. Choosing depends on company needs and balance of existing and new talent.... more
• Moving On Up: Choosing & Setting Up a New Office Space
  A Guide to Choosing the Right Location, Size, and Configuration. Explore key factors such as location, space size, configuration, furnishings, and decor to create a productive, efficient, and professional workspace that leaves a lasting impression on employees and clients.... more
• Can Experience and Education be Equated When Hiring Employees?
  Balancing education and experience in hiring is complex. Education shows technical skills; experience reflects practical ones. The right mix depends on the job, candidate, and organizational needs.... more
• Teambuilding for Fun and Profit (and a Better-Performing Work Environment)
  Build a stronger, more efficient team! Explore the benefits of team building in fostering communication, trust, problem-solving, and decision-making. Tailor activities to your team’s needs, ensuring engagement and continual improvement for a more productive workplace.... more