 Chris Crum writes for Small Business Resources about what's new for small business. Chris was a featured writer with the iEntry Network of B2B Publications where hundreds of publications linked to his articles including the Wall Street Journal, USA Today, LA Times and the New York Times.
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Pinterest Announces Expansion of Resources for Small BusinessesSearches on Pinterest for “support small business” recently increased over 350%. Any small businesses struggling to move their products in this time of worldwide crisis should keep that in mind as they look for ways to tweak their online strategies. Along with that noteworthy statistic, Pinterest announced the expansion of resources for small businesses and that it joined the #StandForSmall coalition, which consists of over 40 corporations. This coalition has organized information and resources in response to small business needs during the coronavirus crisis. You can access all of this from StandForSmall.com.
Image via StandForSmall.com "Small businesses are pivotal to our economy and pivotal to Pinterest,” said Pinterest CEO and co-founder Ben Silbermann. “Their goods and services inspire people all over the world to create the lives they love.” Pinterest has rounded up its own resources for small businesses. These include the Pinterest Shop, its verified merchant program, product catalogs, small business tips, communication guidelines, Pinterest Academy, and Pinterest Business. Pinterest Shop
Image via Pinterest The Pinterest Shop is a destination where people can find and buy products from small businesses and other creators. With a significant boost now from consumers interested in supporting small businesses, this is a great place for businesses to get their products to appear. Verified Merchant Program
Image via Pinterest Pinterest’s verified merchant program is a free program for businesses to gain more exposure. It also allows you to show shoppers that your profile and pins meet Pinterest’s guidelines, which adds credibility to the listings. As the company describes it, the program helps shoppers discover and buy from vetted brands. Product Catalogs Product catalogs were introduced a little over a year ago. This is a tool that enables you to easily upload a full product catalog to Pinterest and turn your product listings into "shoppable pins," not unlike this example of denim brand, Levi’s:
Image via Pinterest Small Business Tips Among Pinterest’s expanded small business resources is a recently posted page providing various tips on how to help your business during trying times. This includes advice on things like adapting your marketing messaging, using analytics to learn more about your audience, best practices on making pins stand out, improving organic reach, and brushing up on general Pinterest skills. Communication Guidelines They also shared guidance on how to communicate with Pinterest users during a time of crisis. This includes a guide on how to create content to help people cope. Pinterest Academy Pinterest Academy is a set of free online courses aimed at helping businesses use Pinterest to grow. It includes courses on:
Pinterest Business Pinterest Business is the company’s dedicated website for SMBs. It includes an overview on how to utilize both free and paid offerings. Pinterest says it will continue updating this list as new resources become available. Read other business articles |
